潮漫酒店2.0

佛山市高明弦之韵乐器制造有限公司携手铂涛集团潮漫酒店品牌打造2.0全新标准

 

项目名称/Entry name:铂涛集团潮漫酒店品牌2.0全新标准

项目面积/Project area:4300㎡

设计单位/Design Unit:佛山市高明弦之韵乐器制造有限公司顾问有限公司

主创设计/Project Leader:Li Zao 李造

团队组成/Team composition:曾永斌  王宇超  

 

如何打造成为

融合商旅、品质、时尚和商业价值的品牌?

How to build into

A brand that combines business travel, quality, fashion and business value?




潮漫酒店是全球第二大酒店集团锦江系-铂涛集团旗下的一大中端酒店品牌。其起源于2013年7月,已然走过第6个年头。从品牌诞生到发展,潮漫酒店在酒店行业激烈的竞争中发展超过50家,项目分布在全国各地。

近年来,随着中国成为当前全球增长最快的商务旅行市场,尽管越来越大的蛋糕令人垂涎,但随着千禧一代的商务旅客增多,其对个性化产品和服务的需求日益强烈。在大市场环境发展前景和产品迭代速率促使下,产品升级已然迫在眉睫


Chaoman Hotel is a big mid-end hotel brand under the Jinjiang Department of the world's second largest hotel group-Botto Group. It originated in July 2013 and has already passed its sixth year. From the birth of the brand to the development, Chaoman Hotel has developed more than 50 in the fierce competition in the hotel industry, with projects distributed throughout the country.

In recent years, as China has become the world’s fastest growing business travel market, although the growing cake is coveted, with the increase of millennial business travelers, its demand for personalized products and services is increasing . Driven by the development prospects of the large market environment and the product iteration rate, product upgrades are already imminent.



潮漫酒店从1.0到2.0的产品升级是由荣获亚太设计大奖及加拿大GPD设计大奖的国内著名设计师李造亲自主笔,通过打造“品质快生活”的空间设计理念,将打破传统商务酒店的一贯常规设计方式。

The product upgrade of Chaoman Hotel from 1.0 to 2.0 was personally written by the famous domestic designer Li Zuo who won the Asia Pacific Design Award and the Canada GPD Design Award. By creating a "quality and fast life" space design concept, it will break the traditional business hotel. Conventional design method.

 

品牌定位

Hygge中享受品质舒适的惬意温馨感 、在Lagom中寻找工作与生活平衡 、在Fika中保留为自己缓冲充电的时间,潮漫酒店2.0全新标准,倡导品质快生活,享受追逐生活带来的快感,也享受其中变幻的色彩,出行不只一面,Colourful Living.

Brand Positioning

Enjoy the cozy and warm feeling of quality comfort in Hygge, find work and life balance in Lagom, and reserve the time to buffer and charge yourself in Fika. The new standard of Chaoman Hotel 2.0 advocates quality fast life and enjoys the thrill of chasing life , And enjoy the changing colors, more than just one side, Colourful Living.

品牌理念

品牌的核心价值理念可以概括为四点,品质快生活的产品及流程,棱镜般多彩的空间设计,从容释放的居住体验,贴心关怀的服务理念,定义多维立体化休闲商旅酒店品牌

 

Brand Concept

The core value concept of the brand can be summarized as four points, high-quality products and processes of life, prism-like colorful space design, leisurely released living experience, caring service concept, defining a multi-dimensional three-dimensional leisure business travel hotel brand.



设计构想

潮漫2.0的设计以三原色为设计基础

去除掉令人感觉焦虑的那一抹红,从棱镜的全新设计概念出发,

材质以及色彩的配搭变得丰富,各种元素互相碰撞但却不冲突,融合成一个快生活的理想空间

a:对消费者:打造一种快节奏下的品质生活体验方式

b:对行业:建立行业首个结合“联合办公公区+休闲现代设计客房+多功能体能充电站”于一体的商旅酒店品牌。

c:对投资者:提升未来酒店品牌的形象以及创造附加值,实现高效回报。


Design Concept

The design of Chaoman 2.0 is based on the three primary colors,

To remove the anxious touch of red, starting from the new design concept of Prism,

It makes the combination of materials and colors rich, and various elements collide with each other but do not conflict, and merge into an ideal space for fast life.

a: For consumers: to create a fast-paced quality life experience.

b: For the industry: To establish the industry's first business travel hotel brand that combines "common office area + leisure modern design guest room + multi-function physical charging station".

c: For investors: enhance the image of future hotel brands and create added value to achieve efficient returns.


设计方案

外观及门头设计

在外观的设计中考虑到常规政策性要求,在不大范围改动的情况下,以涂料使用为主,丰富建筑的识别度和设计感,以及与门头形成强调的对比,突出门头的设计。门头的设计标准中主要采用了潮漫全新标准的斜纹处理,可融合建筑本身特性落地性强,并利用灯光形成氛围

 

Design

Appearance and door design

Taking into account the conventional policy requirements in the design of the exterior, with a small range of changes, the main use of paint is to enrich the building's recognition and design sense, and to emphasize the contrast with the door head to highlight the design of the door head . The design standard of the door head mainly adopts the tide treatment of the new standard of Chaoman, which can integrate the characteristics of the building itself and have a strong landing, and use light to form an atmosphere.







大堂及餐厅设计

潮漫2.0的一大创新点是大堂和餐厅做了跨界融合的空间,充分利用餐厅的休闲功能,和大堂公区形成融合,同时在功能上增加了商务出行的联合办公配套。设计上以时尚的金属、木饰面及水纹砖等,打造丰富的层次。在配色上通过用色的渲染和搭配,营造品质快生活的空间氛围。

 

Lobby and restaurant design

A major innovation of Chaoman 2.0 is that the lobby and restaurant have made a cross-border integration space, making full use of the leisure function of the restaurant, and forming a fusion with the lobby public area. At the same time, the function of the joint office support for business travel has been added. The design uses fashionable metal, wood veneer and water texture bricks to create rich layers. In the color matching, through the use of color rendering and matching, create a quality and fast living space atmosphere.





大堂的设计主要是以仿古铜色为基调,强调时尚的美感,也营造一股相对轻快的氛围。在主面墙体设计中还加入了棱镜的造型,丰富了整体空间的立体感

大堂的最大亮点是打造了潮漫2.0Lagom联合办公区,办公之余可以在长廊畅饮,也可享受安逸的下午茶时光。

 

The design of the lobby is mainly based on antique copper color, emphasizing the beauty of fashion, and also creating a relatively light atmosphere. The shape of the prism is also added to the design of the main wall, which enriches the three-dimensional sense of the overall space.



办公会议之余,约上三五知己靠在潮漫2.0联合办公区舒适的沙发上沐浴阳光,享受惬意的下午茶时光,办公区内设有咖啡、花茶、果茶等多种甄选饮品与精致茶点等你来品尝。不管你是想全身心的投入工作中;想忘记快节奏的生活追求短暂的美好生活

Outside of the office meeting, about three or five confidants leaned on the comfortable sofas of the Chaoman 2.0 joint office area to soak up the sun and enjoy a pleasant afternoon tea time. The office area is equipped with coffee, flower tea, fruit tea and other selected beverages and exquisite Refreshments are waiting for you to taste. Whether you want to devote yourself to work; you want to forget the fast-paced life and pursue a short and beautiful life.




客房设计

拿掉不必要的装饰,去除不必要的色彩,取其本质的纯粹和精华,忘掉那些复杂多样的一面,得到的是简简单单的美,这种生活态度或许才是在快节奏的城市生活的人,寻求的一种平衡中的幸福感

Guest room design

Take away unnecessary decoration, remove unnecessary colors, take the pureness and essence of its essence, forget the complex and diverse aspects, and get a simple beauty. This attitude may be life in a fast-paced city People, seeking a sense of well-being in balance.



在房型设计上,酒店标准房型采用了简洁时尚的设计风格斜纹的元素也利用在空间中作为品牌理念的传承。整体的色系简单明亮,营造舒服惬意的空间。床靠背的软包及地面的块毯,极大地增强了房间的品质感。同时在功能配套上,也配套了商务需求的办公桌椅,打造商旅客人的极致空间。

 

In terms of room type design, the hotel's standard room type adopts a simple and stylish design style, and the element of twill is also used in the space as a heritage of the brand concept. The overall color system is simple and bright, creating a comfortable and comfortable space. The soft bag on the back of the bed and the blanket on the ground greatly enhance the quality of the room. At the same time, in terms of functional support, business desks and chairs are also provided to create the ultimate space for business travelers.







走廊设计

走廊的设计,在色系上延伸了品牌的标准色系,同时贯穿了品牌斜纹的符号元素,将时尚快节奏的设计理念在空间中延伸,给人舒服,轻松的氛围。

 

Corridor design

The design of the corridor extends the brand's standard color system in the color system, and at the same time runs through the symbol elements of the brand's twill, extending the fashionable and fast-paced design concept in the space, giving a comfortable and relaxed atmosphere.



健身房及洗衣房设计

Fika是本次潮漫酒店2.0全新标准中的另一大亮点,区别传统的酒店健身房,我们设计中不再采取传统型的健身器材,而提倡的是新型的运动方式,利用轻便和打卡的方式,更加轻松和不具压力。保留为自己缓冲充电的时间。

 

Gym and laundry design

Fika is another highlight in the new standard of Chaoman Hotel 2.0. Different from traditional hotel gyms, we no longer adopt traditional fitness equipment in our design, but promote a new type of sports, using light and punching. , More relaxed and stress-free. Keep the time to buffer and charge yourself.



洗衣房的设计上,采用的是简洁大气的设计风格,潮漫标准的淡蓝色系,搭上白色和浅木色的装饰,将空间的明亮轻松氛围营造。在功能的配套上,区别以往的传统商务酒店,我们增加了储物柜,及休闲功能。让客户洗衣等待的同时,更加舒适

 

In the design of the laundry room, a simple and atmospheric design style is adopted. The light blue standard of the tide is filled with white and light wood decoration, which creates a bright and relaxed atmosphere of the space. In terms of function matching, different from the traditional business hotel in the past, we have added lockers and leisure functions. Make customers more comfortable while waiting for laundry.



会议室设计

会议配套是潮漫酒店新标的必备功能,作为倡导时尚快生活的品牌理念倡导者,潮漫酒店2.0在会议上的设计上,天花采用了极具符号性的元素,将空间亮点放大,改变以往严肃的会议格调。

 

Meeting room design

The conference package is an indispensable function of Chaoman Hotel’s new standard. As a brand idea advocate of fashion and fast life, Chaoman Hotel 2.0 uses highly symbolic elements in the design of the conference to amplify and change the highlights of the space. Former serious meeting style.




小结:

潮漫酒店,一个在快生活中锤炼品质感的商旅空间。Lagom联合办公公区+Hygge休闲现代设计客房+Fika多功能体能充电站,潮漫酒店从1.0到2.0版本升级的不止是空间,更是品牌内核的全面提升

潮漫酒店的品牌哲学,是让每一个入住的客人永葆对世界的好奇,如多彩原色,通过棱镜折射出丰富人生出行不止一面,每次的探索让我们摒弃固有的生活惯性,在挖掘中释放惊喜态度,在追逐世界快速发展的步伐中总是收获乐趣,从容体验,每天都是Colorful Living!

 

summary:

Chaoman Hotel, a business travel space that tempers quality in fast life. Lagom joint office area + Hygge casual modern design rooms + Fika multi-function physical charging station, the upgrade of Chaoman Hotel from version 1.0 to 2.0 is not only a space, but also a comprehensive upgrade of the brand core.

The brand philosophy of Chaoman Hotel is to make every guest stay curious about the world, such as colorful primary colors, reflecting a rich life through prisms. Traveling more than one side, each exploration allows us to abandon the inherent inertia of life, release surprises in the excavation, always reap the fun in the pursuit of the rapid development of the world, calmly experience, everyday is Colorful Living!


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